The arrival of the adidas x IVY PARK x Peloton collection is marked by a campaign that is being touted as highlighting “the dynamism of the human body” and features several of Peloton’s instructors including Peloton Cycling and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Strength Instructor Adrian Williams, Yoga and Meditation Instructor Dr. STAY INFORMED! CLICK HERE TO SIGN UP FOR OUR NEWSLETTER! “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Bey in a statement at that time. Linking with Ivy Park should be no surprise considering in 2020, Beyoncé announced she was formally partnering with Peloton for a multi-year deal. You know Peloton, the exercise equipment company that made a killing during the pandemic thanks to its stationary bicycles and community.
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